Privacy at

Your Data is Secure

This updated privacy policy refers to (“Safe and Wild Clothing”) is the online trading name for the company (“Safe and Wild LTD”).  We are committed to protecting the privacy and security of our customers and site visitors in accordance with the new General Data Protection Regulation update in 2018.

This policy will explain:

  • what information we collect when you are browsing our website and communicating with us;

  • why we collect that information;

  • how we use that information;

  • how we share that information;

  • how long we keep that information and how we protect it;

  • what we won’t do with your information;

  • how you can control your information, including data removal. 

Everything we do relating to your information is covered by the following principles:

  • Your information belongs to you - we want you to be comfortable with everything we use it for and you are able to control it.

  • We will only collect your information and use it for genuine business purposes that have been explained to you. The only time it will be shared is it we are legally required to, and then when the purpose has been fully achieved it will be deleted.

  • We aim to be as transparent as possible regarding what information we collect, why we collect it and how we use it. This way you are informed and able to make decisions to control your information with us in a way you are comfortable with.

  • As long as we have your information, we will keep it up to date and protect it using appropriate security measures.

Safe and Wild Clothing is a WIX Ecommerce Store, their privacy policy can be viewed here:


  1. “Directly Provided Data” - When you create an account on our website, visit the website, purchase our products or communicate with us, you are able to voluntarily give us certain information, i.e.: filling in text boxes, checking boxes and clicking action buttons. This all requires a direct action from you for us to acquire it.

  2. “System Collected Data” - Whenever you use a website, app or other internet service, there’s certain information that gets created and recorded automatically by the IT systems necessary to operate that site, app or service. This is true for when you use our website. Example:

  • When accessing Safe and Wild Clothing, we use “cookies” (a small text file sent by your computer each time you visit our website, unique to your Safe and Wild Clothing account or browser) to make it easier for you to use Safe and Wild Clothing, improve your shopping experience with us or so we can record data relating to the pages you viewed and activity you carried out during your visit. One example is, we may use cookies to store your language preferences so you don’t have to set them up every time you visit Safe and Wild Clothing. These “cookies” may be “session cookies” (that last until you close your browser) or “persistent cookies” (which last until you or your browser deletes them). Some of the “cookies” we use are directly related to your Safe and Wild Clothing account and other “cookies” are not.

  • In addition, the type of device you are using to access Safe and Wild Clothing and the settings on that device may provide us with information about your device, including what type of device it is, what browser you are using and what operating system you’re using. What information we can be provided with depends on what type of device you are using and its settings. For example, different types of information are available depending on whether you’re using a Mac or PC, or an iPhone or Android phone. Your device manufacturer or operating system provider will have more details about the information that your device makes available to us.


In brief, we collect two types of information:

  • “personally identifiable” information (meaning it can specifically be used to identify you); or

  • “non-personally identifiable” information (meaning it relates to you, but can’t be used to specifically identify you. 

When explaining the specifics of this information we collect about you, we will confirm which of the above types of data it is. We will do this for all the information we collect at different points in your user journey with us. The interaction points include:

Browsing our website 

Regardless of whether you are logged into Safe and Wild Clothing, we use cookies and code which is embedded in our systems to gather and record certain “System Collected Data” regarding the visitors to the site such as:

  1. IP address of the computer or proxy server that you use to access Safe and Wild Clothing - personally identifiable information.

  2. The type of device use to access our site, your operating system details and settings, your web browser and your settings for that browser, the name of your ISP (if you’re accessing Safe and Wild Clothing using a mobile device) location data (if switched on) and other general device and systems information - non-personally identifiable information.

  3. Statistical information and log data about number of visits to certain pages on the site, the pages you viewed and activities you carried out during your visit; the date and time your visit; the duration of an individual page view and paths taken by visitors through the site - non-personally identifiable information.

If you are logged into your Safe and Wild Clothing account when on, a cookie on your device will also identify you, and record and associate all this non-personally identifiable usage information and log data with your account.

Making a purchase from Safe and Wild Clothing (adding to bag, checking out and completing)
Our store is hosted on WIX Inc. They provide us with the online e-commerce platform that allows us to sell our products and services to you. 

Your data is stored through WIX’s data storage, databases and the general WIX application. They store your data on a secure server behind a firewall.
To purchase items from Safe and Wild Clothing you will need to do the following:

  1. Click on the relevant button on the site to add the product(s) to the cart - at which point our systems collect this directly provided data relating to your item so this can be displayed in your ‘Cart’ until the end of your visit. This is non-personally identifiable information.

  2. Click the “Checkout” button and complete the payment stages. You will first be given the option to check out via PayPal or complete the purchase with a card payment on our site or to log in your account. You will need to input your Name, Email Address, Billing Address, Shipping Address, Telephone Number and Card details.


If you choose a direct payment gateway to complete your purchase, then WIX stores your credit card data. It is encrypted through the Payment Card Industry Data Security Standard (PCI-DSS). Your purchase transaction data is stored only as long as is necessary to complete your purchase transaction. After that is complete, your purchase transaction information is deleted.

The only information stored is the last 4 digits of your card number, this is not saved within your account, just in our system attached to your order if we need to contact you for any anti-fraud checks.

All direct payment gateways adhere to the standards set by PCI-DSS as managed by the PCI Security Standards Council, which is a joint effort of brands like Visa, MasterCard, American Express and Discover. 

PCI-DSS requirements help ensure the secure handling of credit card information by our store and its service providers.

For more insight, you may also want to read WIX’s Terms of Service here or Privacy Statement here. 

Signing up to the Safe and Wild Clothing newsletter
By signing up to our newsletter you will either need to opt in by click a check box during the checkout process when placing an order or input your details via our mailing list sign up box.

You will need to provide your email address and your first and last name, this is directly provided data that is personally identifiable information. After registering you will receive a second email with a link you will click to confirm you wish to be part of the mailing list.

By inputting your email address into our mailing list sign up form you are agreeing to receive weekly newsletters from Safe and Wild Clothing which include the latest news, products and promotions. We will never share your information with any third parties. 

Contacting our Customer Care Team
If you contact our customer care team for any reason, by directly emailing or replying to any automated emails, we will record all data relating to the communication. These details will be directly provided data and personally identifiable information. We use this data to help us categorise your problem, respond to you, investigate with a third party if necessary (for example tracking with a postal service), deal and resolve with any issue or query you may have. This data will be stored so we have a history of all our communications, so we can ensure we have full knowledge for any potential further contact you have with us. 

Interacting with us on Safe and Wild Clothing social media channels, including using the hashtags #SAFEANDWILD and #SAFEANDWILDCLOTHING to be part of our “Shop Instagram” feed on the website.

By interacting with any of the ‘Safe and Wild Clothing’ social channels or the separate Safe and Wild Clothing Instagram, we may collect certain System Collected Data and User Authorised Data regarding your activities on those channels. E.g.; if you choose to use the Facebook ‘like’ button on the Safe and Wild Clothing page on a Safe and Wild Clothing related post we may use this information to target further Safe and Wild Clothing content towards you in future.

Click on any Safe and Wild Clothing banners, hyperlinks or plugins.
If you view or click on emails that we have sent you, or on banners, hyperlinks or plugins we have placed on our website or other websites, both the face you have done so, as well as the address of the site you were on when you did so, will be directly provided data that we will record. This is all non-personally identifiable information. We use this information to track and analyse how successful those emails, banners, hyperlinks or plug are in engaging with you. We are constantly innovating to improve Safe and Wild Clothing which may mean we create new ways to collect information from you. Any updates or improvements we do, we will tell you about via updates to this notice.


We use cookies when you visit our site. There are 4 main types of cookies - here’s how and why we use them.

  1. Site functionality cookies - these cookies allow you to navigate the site and use our features, such as “Add to Cart”.

  2. Site analytics cookies - these cookies allow us to measure and analyse how our customer use the site, to improve both its functionality and your shopping experience.

  3. Customer preference cookies - when you are browsing or shopping on Safe and Wild Clothing these cookies will remember your preferences (like your browsing currency), so we can make your shopping experience as seamless and personal as possible.

  4. Targeting or advertising cookies - these are used to deliver ads relevant to you. They also limit the number of times that you see an ad and help us measure the effectiveness of our marketing campaigns.

By accepting cookies on our site, you agree to us placing these sorts of cookies on your device and accessing them when you visit the site in future. If you want to delete any cookies that are already on your computer, the ‘help’ section in your browser should provide instructions on how to locate the directory that stores cookies.

Please note that by deleting or disabling future cookies, your user experience may be affected and you might not be able to browse our site to the best of its ability.

You can choose which of these cookies are enabled by visiting cookie settings.

Please note that we are not responsible for the content of external websites.


We collect all of this information from you for a number of different purposes, which we want you to understand - these purposes apply wherever Safe and Wild Clothing does business, including countries outside your own. A number of specific uses for specific data is already detailed above. But we often need to use lots of different types of information or data collectively for Safe and Wild Clothing to work and provide the Services to you. These more fundamental purposes include the collective use of your information:

  • To ensure that our site’s content is presented to you as effectively as possible for you, and to enable you to participate in interactive features of our site, when you choose to do so - for example by providing you with a more customised experience of Safe and Wild Clothing like translating our pages into your chosen language.

  • To set up and manage your account, so you can place orders, so we can provide our products and services to you, so we can make sure that the items you order get to you on time, so we can communicate with you about your orders and your account, so we can track potential problems and customise our Customer Care responses as best to serve you. This is basically everything that makes Safe and Wild Clothing work as a company, to deliver you the best customer experience possible and high quality merchandise.

  • To ensure all our users are genuine and to ensure that we are paid for goods that we dispatch, for example, by using personal information and asking you to confirm your identity for any appropriate anti-fraud checks. We do not conduct credit checks, and nothing will affect your credit rating.

  • To update you on our latest products, news and offers. If you have registered with us and opted in for marketing communications we will send you our weekly newsletter update and any information about new products and promotions. You will also receive push notifications from Safe and Wild Clothing on your web browser if you have opted in to that service on our website. Please keep these settings up to date, you can email our Customer Care team to notify us of any changes, request information and unsubscribe from any marketing notifications.

  • Occasionally we may have to contact you via email about the functioning of Safe and Wild Clothing, security or any other important updates, you cannot opt out of these messages as they could be important and relate to your account.

  • To target Safe and Wild Clothing ads to you when you’re on certain other websites (Digital Marketing Re-Targeting), we do this using a variety of digital marketing networks and web technologies like pixels, cookies and mobile identifiers, for example your Safe and Wild Clothing search history and any other Safe and Wild Clothing ads you have previously interacted with.

Transfers of your information

In order to process credit/debit card transactions, the bank or card processing agency may require to verify your personal details for authorisation outside the EEA (European Economic Area). Your information will not be transferred outside the EEA for any other purpose.

We use strict procedures and security features to provide any unauthorised access of your data on our website.


We share your information externally with our core service providers when required for our business to function: We understand that you are sharing your personal information with Safe and Wild Clothing and not another company. But, to be able to carry out our business we do need to work with a few third parties, who help us fulfil and dispatch your orders, manage our Customer Care support, IT support, and assist our digital marketing.

Each of the companies that work with us have been selected by us for their ability to provide their services to our required specification, including their ability to handle any sensitive data (like your personal information) securely and appropriately. We hold these companies fully responsible for meeting our requirements and expectations.  On that basis, and only that basis, we may therefore disclose your personal information to such third parties who need to be given specific tailored access to your information to facilitate our Services by performing key tasks on our behalf, and who are obligated to only use it in line with our instructions, and not to disclose it or use it for other purposes. We are confident we can trust those third parties with that information.

We share your information when we’re required to comply with a legal request.

We share your information where we believe it’s reasonably necessary to protect Safe and Wild Clothing: In the rare occasion Safe and Wild Clothing is the subject of attempted fraudulent activities, we could be required to take certain steps to protect our business. We therefore may have to disclose some of your information if we have a good belief that disclosure is reasonably necessary to (1) detect, investigate, prevent, take action regarding or otherwise address suspected or actual illegal activities, fraud, security or technical issues or to assist government enforcement agencies; (2) encore or apply our terms and conditions of usage (3) investigate and defend ourselves against any third party claims or allegations; (4) protect the security or integrity of our Service; (5) to exercise or protect the rights, property or safety of Safe and Wild Clothing, our customers or others.

WE WILL NOT sell your information.

This includes your name, address, contact information and payment details to any third party.


In general, we retain the information you provide whilst your account with us is in existence or as needed to be able to provide the Services to you, or in the case of speaking to our Customer Care team, indefinitely to resolve any disputes and refer to previous conversations and complaints you have had with Safe and Wild Clothing.

Your options and choices:

  • You can verify the details you have submitted to Safe and Wild Clothing by contacting our Customer Care team via the methods below. Our security procedures mean that we may request proof of identity before we reveal information.

  • You can also contact us via the methods below to change, update or delete your personal information controlled by Safe and Wild Clothing regarding your account at any time.

  • You can unsubscribe to our mailing list to stop receiving any further communications from us, this can be done but the link in the email footer, or by emailing our Customer Care Team.

  • You may request a copy of the information we have on our systems for you at any time, please contact our Customer Care team. There is no charge for this, we will just need you to confirm your identity.

You may also have choices through your device or software you use to access Safe and Wild Clothing. For example, the browser you use may provide you with the ability to control cookies or other types of local data storage, or your mobile deice might provide you with choices around how and whether location or other data its shared with us. If online adverts are not to your liking, we would encourage you to find out more about the Do Not Track browser setting. To learn more about these choices, please refer to your device or software provider.


Safe and Wild Clothing is a WIX Store, and their privacy policy can also be viewed here: 

WIX offers a secure connection (https://) on any pages that you are providing data.

  • Access to your data on Safe and Wild Clothing is password-protected, and sensitive data (payment information) is protected by WIX. WIX perform annual audits to ensure their handling of your credit card information aligns with industry guidelines. WIX are certified as a PCI DSS Level 1 compliant service provider, which is the highest level of compliance available, and our platform is audited annually by a third-party qualified security assessor.

  • No method of transmission over the internet or method of electronic storage is 100% secure. Therefore, we cannot guarantee the absolute security of your personal information.



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